Italian Brand Etro Launches Luxury Residences in Istanbul
The Italian fashion brand Etro, known for its distinctive style and long-standing heritage, is branching out into the world of luxury real estate. In collaboration with Turkish property developer Rams Global and Italian furniture expert Oniro Group, Etro is launching a high-end residential project in Istanbul’s Maslak business district. This marks Etro’s first move into the property sector, with more global projects likely to follow.
Italian Design Meets Istanbul’s Historic Appeal
The project, Etro Residences Istanbul, is set to redefine luxury living in the heart of Istanbul. Spanning 40 floors, the development will offer large, premium residences, with 37 of the floors designed by Etro. Each residence, measuring around 2,000 m², will blend Italian design expertise with the rich cultural history of Istanbul, creating a unique living environment. The development will also feature sweeping views of the Bosphorus, adding to its appeal for luxury buyers.
Etro’s involvement goes beyond just design. The company is extending its lifestyle brand to include luxury interiors, working closely with Oniro Group to furnish the homes. Oniro will supply furniture from the Etro Home Interiors collection, with bespoke pieces created specifically for the project.
Why Istanbul? A Key Destination for Luxury Real Estate
Istanbul’s status as a rising star in the luxury real estate market makes it an ideal location for this venture. With its strategic position bridging Europe and Asia, and a strong demand for high-end properties, Istanbul has become a sought-after destination for luxury investors. Maslak, located on the European side of the city, is a bustling commercial hub, making it perfect for this new residential project.
A Growing Trend: Fashion Brands in Property Development
Etro’s move into real estate follows a growing trend among luxury fashion brands. Major names like Armani, Roberto Cavalli, and Missoni have already ventured into property development, expanding their brands into lifestyle and residential projects. Etro’s step into the luxury property market aligns with this shift, and the brand is expected to extend its real estate ambitions beyond Turkey in the coming years.
This collaboration also highlights the broader appeal of branded residences, where a fashion house’s signature aesthetic is reflected in the design and feel of luxury homes. Rams Global, Etro’s partner in this venture, has emphasised the long-term potential of the partnership, with plans to replicate the success of the Istanbul development in other international cities.
Etro’s Vision for the Future
Founded in 1968, Etro started as a textile company but has grown into a global fashion brand. Known for its iconic paisley designs and luxury fabrics, Etro has diversified its product range to include clothing, accessories, fragrances, and now real estate. This move into property development is part of a broader strategy to expand the brand’s influence and reach.
With Etro Residences Istanbul slated for completion in 2026, the project represents a significant new direction for the brand. Backed by L Catterton, which acquired a majority stake in Etro in 2021, the company is well-positioned to execute its ambitious growth plans. The luxury residences in Istanbul are just the beginning, as Etro aims to develop similar projects globally, bringing its distinctive style to new markets.
Etro’s Luxury Residences in Istanbul
For those looking to invest in luxury Istanbul real estate, Etro Residences offers a unique opportunity. Combining Italian craftsmanship with the historic and modern charm of Istanbul, this development is set to attract high-net-worth buyers from around the world. With its prime location in the Maslak district and a focus on quality and design, Etro’s first real estate project is a significant addition to Istanbul’s growing reputation as a destination for luxury living. Contact Istanbul Apartments For Sale team for luxury Etro residences
